If you’re a financial firm, it’s important to have a strong SEO strategy in place. Improving your SEO can help you attract more website visitors, which can lead to more leads and conversions. Here are 10 tips that can help you improve your SEO strategy:
1. Update Existing Content
One of the best ways to improve your website’s SEO is by regularly updating your existing content. Over time, search engines change their algorithms and new competitors enter the market, so it’s important to keep your content fresh and relevant. By updating your content on a regular basis, you can ensure that it will continue to rank high in search results. Additionally, regular updates will show visitors that your site is active and relevant, which can encourage them to return in the future. So if you’re looking to improve your website’s SEO, be sure to take some time to update your existing content.
2. Aim for Featured Snippets
Featured Snippets are short snippets of text that appear at the top of the search results page when someone enters a query into Google. They are intended to provide a concise answer to the user’s question, and they can be extremely valuable for businesses that are able to earn them. Featured Snippets are often drawn from the content on the first result on the page, so it’s important to aim for that top spot if you want to earn a Featured Snippet for your business. In addition to appearing at the top of the search results page, Featured Snippets also often include an image, which can help your result stand out even more. So if you’re looking to get your business noticed on Google, aim for Featured Snippets.
3. Target Low-Competition Keywords
One of the most important aspects of SEO is choosing the right keywords to target. And while there are a number of factors to consider when making this decision, one of the most important is whether or not the keyword is low-competition. Low-competition keywords are those that are not being heavily targeted by other websites. As a result, they tend to be easier to rank for and can provide a major boost to your website’s traffic levels. Of course, finding low-competition keywords can be a challenge in itself. But luckily, there are a number of tools and resources that can help. By doing your research and taking advantage of these tools, you can dramatically improve your chances of success in the world of SEO.
4. Optimize Images
Optimizing images for SEO is an important step in improving your website’s ranking. Images are often overlooked when it comes to SEO, but they can actually be a powerful tool for boosting your site’s visibility. By optimizing images for keywords, you can ensure that your images show up in search results when people are looking for information related to your business. Additionally, optimizing images can help to speed up your website’s load time, which is another important factor in SEO. To optimize images for SEO, start by ensuring that all your images are compressed andhigh-quality. Then, add keywords to the file names and alternate text descriptions of your images. Finally, make sure that your images are hosted on a fast, reliable server. By taking these steps, you can increase your chances of ranking higher in search engine results pages.
5. Track Metrics With Google Analytics
Google Analytics is a free website analytics service that provides insights into how users interact with your website. By tracking metrics such as pageviews, bounce rate, and conversion rate, you can identify areas of your website that need improvement and make changes that will help you achieve your business goals. Additionally, Google Analytics can help you track your SEO progress by monitoring your organic traffic and keyword rankings. By understanding how users interact with your site and what keywords they use to find your site, you can optimize your website to rank higher in search results and attract more visitors. Track Metrics With Google Analytics is a vitally important aspect to modern SEO strategies and should not be ignored if you want to rank higher on Google.
6. Make Sure Your Site Is Mobile-Friendly
Google announced in March of 2018 that they would be switching to a mobile-first index. What this means is that Google will now use the mobile version of your website for their index and rankings. This is a huge shift, as previously the desktop version of websites were used for ranking. Mobile-friendliness has been a ranking factor for several years now, but this change makes it even more important. If your website is not mobile-friendly, you could see a significant drop in your rankings. Google has said they will be slowly rolling out this change, so there is still time to make sure your website is compliant. But if you want to ensure good SEO for your website, it’s imperative that you make sure it’s mobile-friendly.
7. Optimize For On-Page SEO Factors
On-Page SEO Factors are the important factors you can control on your own website. On-Page SEO Factors are all of the things you can do to make sure your website is designed and keyworded correctly so that the search engines will be able to understand what your website is about, and rank it accordingly. On-Page SEO Factors include such things as the title of your pages, the words on your pages (including in the tags), how fast your pages load, whether or not you have valid code, and many other factors. All of these On-Page SEO Factors work together to give the search engine an idea of what your website is about, so it is important that you Optimize your website For On-Page SEO Factors if you want to improve your website rankings.
8. Decrease Load Times
9. Improve Local SEO
Local SEO is a branch of SEO that focuses on making your site more visible to people in your local area. While traditional SEO focuses on improving your site’s visibility on a national or global scale, local SEO allows you to capture local search territory to connect with searchers in your area. Local SEO is important for financial advisors for lead generation because local clients are easier to close. Local SEO uses many of the same strategies as traditional SEO, but there are some key differences. For example, while traditional SEO focuses on keywords that people might use when they are searching for a financial advisor in their city or region, Local SEO focuses on keywords that people might use when they are searching for a financial advisor in their specific locality. Local SEO also emphasizes the importance of building citations and backlinks from high-quality, local websites. By improving your site’s Local SEO, you can make it easier for potential clients in your area to find you online and close more business.
10. Use Internal Linking
Internal linking is one of the most important, yet often overlooked, aspects of SEO. By linking to other pages on your website, you can help search engines to crawl your site more effectively and improve your chances of ranking high in the SERPs. Internal linking also helps to keep visitors on your site for longer, as they are able to navigate between different pages easily. In order to make the most of internal linking, make sure that you use keyword-rich anchor text and link to relevant pages. By doing so, you can help to improve both your website’s SEO and user experience.
Stay Ahead Of The Competition
In order to stay ahead of the competition, it’s important for financial firms to continuously update their website content, aim for featured snippets, target low-competition keywords, optimize images, track metrics with Google Analytics, make sure their site is mobile-friendly, improve local SEO, decrease load times and optimize for on page SEO factors. By following these 10 tips, you can help your financial firm website rank higher in search engine results pages (SERPs) and increase web traffic. Have you tried any of these techniques? If not, give them a try and see how they impact your website’s SEO performance.
Are you ready to start seeing these results? Let us help you get started with a free video SEO audit today.